WHAT IS IT?

Gamification is the application of game design elements (e.g., points, badges, leaderboards) and psychological principles (e.g., competition, rewards, progression) to non-game contexts—such as education, marketing, or workplace training—to increase engagement, motivation, and participation.

KEY FEATURES

1. Game Mechanics:
   • Points & Badges: Reward users for completing tasks or achieving milestones.
   • Leaderboards: Foster competition by ranking participants .
   • Narratives & Avatars: Create immersive experiences (e.g., role-playing scenarios).
2. Purpose:
   • Enhances learning retention (e.g., Duolingo’s language drills).
   • Boosts productivity (e.g., sales team performance tracking).
   • Encourages behavior change (e.g., fitness apps like Nike Run Club).
3. Core Drives:
   • Taps into intrinsic (e.g., mastery, curiosity) and extrinsic (e.g., rewards, status) motivation.

TYPES

• Structural Gamification: Adds game layers (e.g., points in training modules) without altering core content.
• Content Gamification: Embeds game elements directly into material (e.g., interactive quizzes with storylines).

<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" />

SOURCES

• What is gamification? How it works and how to use it
• What is Gamification? Definition, Examples & Key Strategies
• Australian Government Education - Gamification </aside>

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