WHAT IS IT?

Co-creation is a collaborative process where diverse stakeholders (e.g., customers, employees, communities, researchers) jointly design, develop, or improve products, services, or policies. It emphasizes shared decision-making, collective creativity, and mutual value creation, moving beyond traditional top-down approaches .

KEY FEATURES

1. Collaborative Engagement: Stakeholders actively contribute at all stages—from problem identification to solution implementation .
2. Value Creation: Focuses on generating psychological, economic, or social value for all participants (e.g., improved products, community empowerment) .
3. Diverse Stakeholders: Involves cross-sector actors (e.g., businesses, governments, citizens) to integrate varied perspectives.
4. Methods: Uses workshops, digital platforms (e.g., LEGO Ideas), or participatory research to foster innovation.

SUB-TYPES

• Co-design: Stakeholders collaborate on solution design (e.g., healthcare programs)
• Co-production: Partners jointly implement pre-defined solutions (e.g., public service delivery)
• Open Innovation: Crowdsourcing ideas from external communities (e.g., BMW’s Co-Creation Lab)

BENEFITS

• Innovation: Leverages collective intelligence for novel solutions .
• Customer Loyalty: Enhances engagement and trust (e.g., LEGO Ideas’ fan-designed products) .
• Equity: Empowers marginalized groups in decision-making (e.g., public health initiatives) .

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SOURCES

• Customisation and co-creation: an evolving complexity
• Co-creation methods for public health research
• What Is Co-Creation and Why Is It So Valuable? </aside>

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TechforMobility - (C)2025 | By Khalfallah